Eliana Alvarez
Spécialiste en Communication Digitale et Stratégie des Réseaux Sociaux
44 ans
Lausanne Suisse
En fin de contrat
Ouverte aux opportunités
My professional experience is the result of a strong interest in helping businesses grow and provide a real potential in strategic development. My marketing experience with an online magazine allowed me to increase its visibility of 250 % in two years and attract many new advertisers. This project allowed the magazine to expand in German-speaking Switzerland and gain high credibility.
Then, I was contacted by the "Canton de Geneve” to set up a new art-trade company. I had to setup all the operational process and I actively participated in the creation of a new business model, building the different services, processes, and manage the budget. This experience allowed me to gain a systemic business vision and ability to identify new opportunities as well as to implement them.
I further helped developing the company as Marketing Manager, where my main task was to drive the company’s strategic orientation, suggest and develop projects around new technologies of communication, especially via web-marketing and community management, create the business plan and implement the decisions of the board.
Those exciting experiences allowed me to gain high experience in creating solutions to overcome complex challenges in fast moving environments. While striving to solve challenging situations, I gained strong skills in cross-functional & dynamic team that I would be thrilled to exercise.
In addition, I have references that will assure you of my professional integrity.
Then, I was contacted by the "Canton de Geneve” to set up a new art-trade company. I had to setup all the operational process and I actively participated in the creation of a new business model, building the different services, processes, and manage the budget. This experience allowed me to gain a systemic business vision and ability to identify new opportunities as well as to implement them.
I further helped developing the company as Marketing Manager, where my main task was to drive the company’s strategic orientation, suggest and develop projects around new technologies of communication, especially via web-marketing and community management, create the business plan and implement the decisions of the board.
Those exciting experiences allowed me to gain high experience in creating solutions to overcome complex challenges in fast moving environments. While striving to solve challenging situations, I gained strong skills in cross-functional & dynamic team that I would be thrilled to exercise.
In addition, I have references that will assure you of my professional integrity.
Bulk Grocery Store manager
Epicerie Sème ta Graine
Depuis 2018
- Community management, blog, newsletter, social media, web site
- Promotion, events, organisation,
- Business Plan
- Management and sales
- Administration
- Budget and products selection
- Community management, blog, newsletter, social media, web site
E-business & marketing strategy development
Décale Toi, digital Agency
Depuis août 2010
Freelance
Lausanne - Geneva
Suisse
- community management: blog, newsletters, social networks, eve of the new technologies, joomla & wordpress,
promotion, events organisation, ONG's coordination,
business plan creation and business developpement: competitors monitoring, products research, market research: environment, consumer, suppliers, buying habits, mix marketing, study of trends and behavior, - propose and manage new internet marketing strategies, Oversee the creation of websites and manage Social média ( community manager),
- processes establishment related to e-marketing strategy, enhanced profitability & professionalism in the entire value chain (purchasing - sales to IT development),
- documented and developed operational business processes,
- proposed budget over 5 years.
Marketing Developer for a compagny of Art Trade,
Artraction
2007
à 2010
CDD
Geneva
Suisse
- Marketing and e-marketing management team ,(10 people), quantitative’s and qualitative’s definition targets, performance appraisals, conflict management and skills development,
- marketing strategy, market research and competitive intelligence, ROI calculation, management and statistical analysis, Promotion developing, price and packages building,
- community management: blog, newsletters, social networks, eve of the new technologies,
- presentation of the company , involvement in the communication development,
- in charge of management projects, sales targets definition, support/recommend strategic in sales orientation,
- replacement of the financial chief officer during a five months period,
- member of the board and marketing consultant for the group.
Project Manager, Business development
Demarche/ Canton de Genève
2007
CDD
Lausanne(Genève
Suisse
- Setting up an artwork sales company (65 workstations),
- budget's development and management for the operational development’s duration,
- negotiating with suppliers for major purchases (location agency, computers, vehicle fleet, leasing, website), calculate the IRR and action’s propositions to the Direction,
- participation in negotiations for funding and awarding of grants,
- departments heads recruitment and implementation of departments and processes.
E-marketing Manager for an online magazine
Lafamily.ch
2004
à 2006
CDI
Lausanne
Suisse
- Team management (3 employees, sales, marketing and administration), sales and marketing staff organisation , recruitment, management and motivation of the sales team, documented and developed operational business processes,
- set up of new communication tools such as: newsletter, marketing viral, file presentation, banners ...), presentation of the company to partners and customers, develop customers contacts,
- SEO, customers characteristics research and behavioral expectations, new trends identification, new day media management set up, campaign management affiliate, traffic analysis and profitability, business partnerships management and editorial content.
temporary assignments,
various
2002
à 2003
Intérim
Lausanne
Suisse
- Assistant SICPA SA, Sicpa SA, nov. 2003 à fév. 2004
• HR meetings organization and recruitment interviews, several administration tasks,
• training catalog redaction, internal satisfaction studies analysis. - assistant Administrative Officer, Fareas, mars à octobre 2003
Development and distribution of checks, management permits and contact with administrative departments,
• back office: Contact with the bank, negotiating the first opening bank accounts for the applicants, treatment of anomalies in the accounting records. - accounting Assistant, temporary assignment, ECA, octobre 2002 à janvier 2003
• Investment management, monitoring of sector budgets, analysis of bills and ventilation, treatment of suspense accounts,
• establishment of fees, settling of accounts quarterly
Administrative employee
Ecole Polytechnique fédérale
2001
à 2002
CDI
Lausanne
Suisse
- International conferences organization, in English and French,
- staff administration management
- in charge of the laboratory accounting.
- Requirements analysis, brainstorming, business intelligence,
-
conduct market research to identify and better define the targets and
expectations, - define the marketing strategy,
- promote the company and its products, using appropriate advertising media (press, internet, mobile, mail, e-mail, door to door ...)
- affiliation, e-commerce, SEO (Page Rank, Feedburner, Technorati, Digg-likes, Wikio),
- ensures competitive, partnership,
- community management, newsletters, contests, promotion on social networks (Facebook, Twitter, video, etc.)..
- good knowledge of CMS (Joomla and Wordpress) and analytics statistics,
- strong enthusiasm for social media and Web 2.0
- concept of taste and ease to handle. anticipated futures developments, excellent spirit of assimilation,
- strong leadership with a high level of empathy,
- strong ability to work, loyalty, humor,
- responsibility and solutions -oriented, did not fear to make decisions,
- passionate about my work's evolution, I am willing to pursue "continuing formations" for further development of my company and continue to strengthen my skills.
- team management,
- strong ability to motivate a team and identify specific skills,
- assessment, skills development,conflict's management,
- Pedagogy: adult training on office software, web and marketing
- financial analysis (IRR, ROI and recommendations), budget management, accounting (until closing), calculation of probability, construction of price and return on investment calculation (quantitative but also qualitative)
-
French: Mother tongue
Expert
-
Spanish: Fluent (second language)
Avancé
-
English: Fluent
Bon niveau
-
German: Write and read
Intermédiaire
- Excellent knowledge: Mirosoft office (word, PP, Excl, Access, Project), File Maker Pro, Access, Outlook,
- Good knowledge: Photo Shop, Worpress, Joomla, Internet, Social networks, Web ergonomics, SEO,Suite Google : Analytics, Blogger, Picasa… +++
- Fair knowledge : XMind (brief Mindmap)
- Basic knowledge: html, Php,
- Continuing education : Apache, Css et Java, Ad_Word google
Bachelors of Economics/Science
Haute Ecole d'Ingénierie et de Gestion du Canton de Vaud (HEIG-Vd)
2003
à 2007
BSc, Economics, Business Development & Administration (en cours d’emploi)
En savoir +
Federal professional maturity certificate (CMPC) and Federal Certificate of administration (CFC)
Ecole Polytechnique Fédérale de Lausanne - Ecole professionnelle commerciale de Lausanne
1998
à 2001